In order to be on the top five results in search engines, you should be getting 67.6% of the clicks. This means, that if you are not getting part of that percentage, your site is having trouble appearing in the search rankings, leading to a struggle in visitors seeing your site. Therefore, it is advisable that you get the services of a SEO consultant now to maximize search of your site.
For you to know that it is high time to get the services of a SEO consultant, let us present here some of these signs.
The number one reason you are to get a SEO consultant is that in search results, you never spot your site. Usually, a business owner would make several searches with regards to the business in, and this means some keyword crossover when searching for the information. Expect on the front page your site to pop up sometimes, however, if after long searches and your site is nowhere to be visible, then it means others are not viewing your site leading to a low traffic of your site.
The second reason why a SEO consultant is needed for your site is because you are not certain on how to analyze performance of your site. You have to consider some information using analytical tools aside from your own feedback to be able to make a good judgment about the performance of your site. This is where the SEO expert would start the analysis of your current strategy, by saving the parts that are working, and improving the parts that are not useful.
Generally, it is easy to choose keywords, but there is a difference in finding the right keywords which usually we might not know how. Note that there are several free tools that will give suggestions as to how many people are using terms to search, but the time you would put your effort here could be a question. An SEO expert then will analyze what the consumers in your industry are using both individual keywords and long key phrases that would enable them to look at your products or services, with the developed group of tight targeted keywords surrounding your site.
The next sign when you can get the help of a SEO consultant is when you are out of budget for your PPC or if you have it, your PPC is not working as expected. PPC is considered a viable partner in having a solid SEO strategy where even small companies can compete, but if you have concerns of its budget, then this option is out for you. And so, having a SEO consultant, a solid organic clickthroughs can be built that will not cost you much money since SEO is a long term and stable method of having online exposure.